NEWS
Ad fatigue hits hard in Southeast Asia
Study finds 2 in 3 consumers tune out repetitive ads, and urges brands to adopt omnichannel strategies to combat rising fatigue in a fragmented media landscape
PERSPECTIVES
A sustained approach to affiliate marketing
Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.
ANALYSES
CMO representation drops as marketing leadership faces unprecedented volatility
New Forrester research reveals sharp decline in CMO representation among Fortune 500 companies, with highest turnover in retail and wholesale sectors
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
MARKETING INTELLIGENCE
CONTENT MARKETING
Audience engagement – not number of followers – is the key
Think making money as a content creator is all about going viral? Think again.
AD TECH
Ad fatigue hits hard in Southeast Asia
Study finds 2 in 3 consumers tune out repetitive ads, and urges brands to adopt omnichannel strategies to combat rising fatigue in a fragmented media landscape
EVENT MANAGEMENT
Transforming local events to reach regional and global markets
When lifestyle businesses digitally transform their marketing strategies, what may happen?
SEM & SEO
Gill Capital redefines retail product discovery with Google-quality search
Harnessing generative AI, agentic AI and conversational AI to enhance the online shopping experience across South-east Asia.
CMO ZONE
Thriving in 2025: How marketers will lead with creativity, trust, and data
Looking back on her years in marketing and the breakneck pace of transformation today, this writer offer 5 trends and predictions shaping marketing in 2025.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
SOCIAL MEDIA
Audience engagement – not number of followers – is the key
By MartechAsia Editors | Apr 11, 2025
Think making money as a content creator is all about going viral? Think again.
Driving business growth in the new commerce landscape
By Matty Lin, General Manager, Global Business Solutions, TikTok SEA | Feb 27, 2025
What has been trending on the Internet in 2024
By MartechAsia Editors | Dec 16, 2024
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024